How surpised was I when I learnt that illo was started by a Cape Townian, Vivienne van Deventer,
who works as an illustration artist from home. All here illustrations are done by hand with the use of fineliner on paper, then colour is digitally added .
who works as an illustration artist from home. All here illustrations are done by hand with the use of fineliner on paper, then colour is digitally added .
Vivienne, your work is stunning. How did you start and how long have you been doing this?
I have always loved to
illustrate, give me a blank piece of paper & a pen or pencil & I
am happy! I have a Bachelors Degree in Fashion Design which I obtained
from CPUT in 2007. During my final year, illustration was a big focus
for me.
I have worked in the clothing - as well
as licensing industries where I have gained a lot of
wonderful experience. However, I soon realized that the clothing
industry was not for me & knew that I wanted to pursue my
illustration work.
Last year, a month before my wedding day,
I finally said goodbye to the clothing industry for good & around
June I slowly but surely started with 'illo' (still finding my feet
though). I have never been happier & never looked back!
What sort of products do you make? Do you also provide services?
Currently I focus on my range of art-prints, as well as cards. There will be about two different new ranges every year.
I am planning on adding more
products as well & will hopefully soon have products available
online. I illustrate by hand & then add colour digitally.
I am also
available for commission based work such as custom illustrations, logos,
invitations and things that you generally won't find mass produced in a mall.
3. Where do you find inspiration for your creations?
If you look at my current 'doll'
range, you will see quite a strong fashion direction still coming
through, due to my fashion past :)
Other than that I love patterns &
seeing patterns everywhere, especially in nature & also ethnic
patterns.
I do not plan beforehand how I want my illustrations to look, I
usually just start illustrating & patterns just emerge from there. I
am currently working on a woodlands theme range which will focus on
animals, here you will also see similar patterns coming through.
What are some of the challenges of being your own boss?
Yes, I am :) And pretty new to
it. My biggest challenge so far, since I work from home, has been to
have self discipline.
Believe it or not, but there can be a lot of
distractions working from home. I set myself goals & realistic
deadlines & always make sure that I stick to them.
Always be honest
with your clients & be true to your word. If you say you are going
to email someone the next morning, then you do it. Always go the extra
mile, it's never crowded.
How do you perceive the South African creatives/design landscape?
I can honestly say that I am
proud to be a creative living in South Africa. We have an explosion of
culture, ideas, incredible individuals & artists here, South Africa
is alive with a creative pulse of colour & culture!
I am born &
bred in Cape Town & have also lived & worked in Johannesburg for
a while & have met some amazing creative people. There is a hunger
amongst people for authentic, unique & handmade goods, people are
tired of retail & mass market products.
What is your favourite colour/ material to work with, and why?
My favourite medium is fineliner on
paper. As much as I love colour, there is just something clean &
classic about a black illustration on white paper.
It stands out strong & beautiful on it's own without the need for colour. Simple, yet striking.
What would you do if you won the lotto?
That would be a miracle, seeing
that I have never played it & actually never would, haha :) But if I
do somehow win that amount of money I would immediately travel, see the
world & experience new cultures!
When I get back I will buy a farm
or small holding where my children could run free, live off the earth,
breathe in fresh air & then give, give & give to people who
really are in need. This probably sounds cliche, but I honestly would.
Giving is something that makes my heart & soul happy, especially
when it is from the heart, whether a small gift or just a hug. To give
honestly is better than to receive.
Where to from here?
I am planning on getting my
current products available in an online shop a.s.a.p, finish my next
range & then have some new products available soonest (as well as my
website up & running).
What has been your proudest moment since you started?
Having started! It really took me very
long to build up the confidence & courage to start. There was a lot
of self doubt, yes's, no's & maybe's. But the moment I started I
wish I had done so earlier. Never doubt yourself, you have your specific
talents for a reason, grow them, nurture them & bless others with
them. I have never been happier or more content.
GIVEAWAY TIME!
Two lucky The Sun House readers stand the chance to win either a Leah or Rae print, signed by Vivienne. The winner also has the choice of a wooden look background or a plain white background.
All you need to do is to tweet about this post, tag me @waitingformeg and @vivillo8, or share The Sun House's facebook post. Feel free to give Illo some love by clicking and following her on the social media sites below.
- Facebook: https://www.
facebook.com/ illodesignandillustration?ref= hl - Instagram: https://instagram.
com/illo.co.za/ - Twitter: https://twitter.com/
vivillo8 - Pinterest: https://www.
pinterest.com/illo_co_za/
Also please comment on which print you would like, Leah on the left, or Rae on the right.